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Whitebridge Pet Brand

(Summary description)

Whitebridge Pet Brand

(Summary description)

Information

Whitebridge Pet Brands was founded in January 2015 with the merger of Cloud Star and Petropics, the maker of Tiki Pet. The company offers a range of "minimally processed, natural and wholesome dog and cat foods, treats and complements." Its portfolio includes Tiki Pets, Dogswell, Pet Botanics, Crazy Dog and Cloud Star, sold exclusively in pet specialty stores; and widely distributed brands, Petite Cuisine, Happy Hips and Buddy Biscuits. Their products are sold in more than 8,000 pet stores, in major retailers such as Petco, PetSmart, Walmart and Target, and online at Chewy.com and Amazon.com.

Milestones

2021: The company was acquired by NXMH 2021: The company acquires Grizzly Pet Products. 2020 (January): Whitebridge Pet Brands acquires Cardinal Laboratories Inc. (Cardinal Pet Care). 2020: The company introduces 60 items. 2020: The company enters the Singapore, Saudi Arabia and Colombia markets. It also enters into an agreement with a new distributor in China.

Brands

Tiki Pets®, Dogswell®, Grizzly®, Cloud Star®, Buddy Biscuits®, Pet Botanics®, Crazy Dog® and Petite Cuisine®

Geographic markets served

Australia, Middle East, North America, Asia Pacific

Key product categories

Raw Frozen Refrigerated Dog Food, Raw Frozen Refrigerated Cat Food, Cat Treats Snacks, Wet Dog Food, Wet Cat Food, Dog Treats Snacks, Dry Cat Food, Dry Dog Food

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